Solidaridad

LRC Film 2023 (CORE initiative with HUL)

Overview

Solidaridad, with Hindustan Unilever under CORE, needed a crisp CSR video report on Learning Resource Centers for children of salt-farming communities in the Little Rann of Kutch.

Through our deep-diving research, we mapped the geography, culture, and program details across 2–3 years. The story wasn’t just infrastructure; it was children unlocking potential in harsh conditions.

Two core challenges emerged: extreme terrain & weather and language/cultural gaps that could inhibit honest sharing.
NUGGET — Unlocking Potential.

Through our strategic planning, we combined beneficiary stories with motion graphics to visualise multi-year progress. We brought translators and trusted community members to set, creating comfort and clarity. We also set child-safe interviewing protocols and nimble logistics for shifting daylight and access.
Pre-Production (added): Theme & Script, Impact Questionnaire Design, Mood Board, Shot Listing, Scheduling & Travel Logistics, Community Mediation & Translation Plan.

A clear, humanised impact film that balanced numbers and narratives—giving internal decision-makers at Solidaridad & HUL a confident, concise view of outcomes.